Integrated Social Media Plan: Out2Win Sports

This is the final presentation and report of my semester-long group project: an Integrated Social Media Plan for our client, a NIL accelerator, Out2Win Sports. Our agency's, GJAA Communications, target audience was female athletes, as we decided the brand needed more of a female presence as the sports industry is already dominated by men. We created social media mockups based on several goals and objectives for the brand, as well as content calendars, social media audits, a budget and Gantt chart, evaluations and recommendations in this final report.