PRL 214: Writing for PR: Media and Message
PRL 214 Portfolio by Grace DeBoer
Fact Sheet
For Aerie by Grace DeBoer
For this assignment, I wrote a 2-page fact sheet in AP style about my chosen organization for the course: Aerie.
2022
PESO Messaging
For Aerie by Grace DeBoer
For this assignment, I created an initiative for Aerie to launch utilizing the PESO model and describing how each style of media would be used to promote the initiative.
2022
Diversity Powerpoint
For Aerie by Grace DeBoer
For this assignment, I created a PowerPoint and gave a presentation on the DEI efforts at Aerie.
2022
Audience Persona
For Aerie by Grace DeBoer
For this assignment, I wrote about Aerie's target audience and what its ideal audience member would be.
2022
Newsjacking
For Aerie by Grace DeBoer
For this assignment, I wrote an email reaching out to a journalist to cover a story on an Aerie event I also created.
2022
Op-Ed/Guest Essay
ASL Opinion Piece by Grace DeBoer
For this assignment, I wrote an Op-Ed on ASL at my university and interviewed my professor for my piece.
2022
CEO Messaging
For Aerie by Grace DeBoer
For this assignment, I wrote an article as if I was the CEO of Aerie to their consumers about an upcoming fundraiser I created.
2022
Talking Points
For the "Upstate New York Animal Rescue Association" by Grace DeBoer
For this assignment, I wrote several talking points and presented them, with a team, to my class, acting as a concerned customer from the "Upstate New York animal Rescue Association."
2022
