My Work
This page contains different work samples I have created in my internship and professional experiences, my academic public relations courses, as well demonstrations of other skills.
Advertising
As part of a semester-long capstone in digital marketing strategy, I worked on a team to develop a Gen Z–targeted digital campaign for Visit Syracuse, combining paid media, influencer content, and AI tools within an $80K budget.
PR & AI
Partnered with Edelman Smithfield to build and test a generative AI tool for evaluating private equity firm messaging. Led and presented findings at four separate events, including client and industry audiences in NYC and Syracuse.
PR & Social Media
Worked remotely to plan and publish Instagram content for hospitality clients using Sked. Wrote email campaigns in Constant Contact, created evergreen and meme graphics in Canva, and managed tasks daily in Asana.
PR & Brand
Researched competitor brands and trends, organized marketing projects, and wrote copy for blog posts, ad campaigns, and creative content while studying abroad in London.
Social Media
Created social media content for Newhouse’s Public Relations and Magazine, News & Digital Journalism programs across Instagram, LinkedIn, and Twitter, highlighting student work, speakers, and events.
PR
Co-led a semester-long campaign for NIL startup Out2Win through student agency GJAA Communications, delivering a full social media strategy and client-ready report.
PR & Copywriting
Produced sample PR content for Aerie, including press materials and campaign mockups, to practice writing for various media formats and brand tones.
Risk & Crisis Management
Wrote crisis prevention and response plans for social and sisterhood events, focusing on risk mitigation, emergency protocols, and post-event evaluation.
_edited.jpg)